Caress has launched the new Caress Forever Collection of body washes – with its first-to-market Fragrance Touch Technology.

How does it work? With a simple touch, women can release fine fragrance for up to 12 hours – making them unforgettable morning, noon and night.

Tonya Reiman, body language expert, commented, “The best way to leave a lasting impression is when you look beyond someone’s physical attributes and break that contact barrier. Most people don’t realize that smell is the oldest sense, and touch is the sense we can’t live without. When you combine the two, they are intoxicating!”

Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever, added, “In a world where social media interactions reign supreme, we’re excited to partner with Tonya Reiman and have her share the potential that comes with powering down devices, and what it takes to leave a lasting in-person impression. With a society that runs on the convenience of touch technology, Caress is proud to be the brand that brought touch-activated fragrance to the body wash aisle. For the first time, the new Caress Forever Collection gives women a body wash that releases fine fragrance every time skin is touched for up to 12 hours, making them truly unforgettable.”

The Perfumer & Scents

Caress enlisted the help of award winning perfumer, Loc Dong, to create the scents for the Forever collection. Dong captured the widely coveted scent of the mysterious scarlet red rose with breakthrough Living Rose technology for the collection, which he says was inspired by the modern sensual woman.

The Forever collection includes two product lines:

Love Forever, which has mandarin orange and peach as top notes; a heart of scarlet red rose, peony and freesia; and base notes that combine sandalwood with vanilla musk.

Adore Forever features top notes of raspberry and cassis; angel face rose and muguet at its heart; and base notes of amber, honey, and vanilla.

The Packaging

Black was chosen for the plastic bottles, which is an unusual color choice for a bath and body line. They are adorned with images of roses – red for Love Forever; and hot pink pink for Adore Forever.